It all began in February 1953 with a “Trash & Treasure” sale to raise beautification project funds for the newly-founded Solana Beach Women’s Civic Club. That first “pop-up” shop at Witmer Drugs (now Lazy Tuna Sushi), netted $650 to buy and plant shrubs along Hwy. 101. In December, the same year, the Club hosted its first Christmas Tea and gift sale, launching a tradition that has has expanded and continues annually — our Holiday Boutique.
Crafts Group leader Pam Dalton recounted the early Teas after a long morning of pricing and tagging a staggering array of beautiful, hand-made quilts and pillows, embroidered dish towels and pillow cases, ornaments, vintage ceramics, and more. “In the beginning, they’d select four or five members’ homes to decorate for the holidays and then invite folks in for tea and to select from hand-made gifts for sale,” Pam said. The Christmas Tea tradition continued for five or six years, according to co-leader Phyllis Schwartzlose. “Then, before it was renovated, we held rummage sales at Fletcher Cove Community Center, which evolved into the Holiday Bazaar and, now, the Holiday Boutique — which has become quite popular.”
In 2019, an estimated 300 shoppers visited the Boutique, generating a record $7,500 in sales. Over the decades, we estimate that the event has generated $200,000 or more to support the Society’s contributions to Solana Beach.
In 2020, another evolution helped sustain the popular tradition during the global pandemic. The 2020 Holiday Boutique became a virtual event with a storefront on this website and close to 1,000 items in stock. Learn more about how the group entered its eCommerce era in News & Events.
The Crafts Group counts about 30 members, many of whom work year-long in their sewing rooms or art studios, turning rare finds or donations of vintage fabric and laces into one-of-a-kind treasures. “These just showed up on my doorstep this morning,” Pam noted, displaying adorable sets of hand-knitted baby sweaters with matching hats from an unknown artisan donor. Phyllis also contributes hand-knit baby items, as well as her signature sock monkeys and sets of Raggedy Ann and Andy dolls. “What I love about our group is that we make gifts — year-round presents — not just Christmas items,” Phyllis noted.
Currently, members meet by Zoom video conference for group projects and Boutique planning. Call Pam Dalton for more information at 858-755-8574.