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Belly Up, 143 South Cedros Ave.

Phil Berkovitz and Steve Goldberg have owned the Belly Up since 2003. (Photo by Eduardo Contreras / The San Diego Union Tribune)
Phil Berkovitz and Steve Goldberg have owned the Belly Up since 2003. (Photo by Eduardo Contreras / The San Diego Union Tribune)

In the summer of 1974, after months of searching locations for their dream bar, Dave Hodges and Greg Gilholm bought the old Quonset hut on Cedros Avenue that still houses their dream today. The Belly Up Tavern opened on September 28, 1974 — Dave’s birthday. He chose its name in response to naysayers who predicted that the venture would fail.

On September 28 this year — declared “Belly Up Day” — Solana Beach City Council members, state and U.S. representatives and singer Jason Mraz celebrated the Belly Up’s 50th anniversary. Joining the founder on the stage were Belly Up co-owners Steve Goldberg and Phil Berkowitz, who purchased the Tavern from Hodges in July, 2003.

In the early years, it was just a small bar, initially licensed only to sell beer and wine. The bar featured red felt-covered pool tables, checkered tables for playing chess and checkers, foosball and pinball machines and the first ever pong game in California, according to the timeline on the Belly Up website. Where there now is a stage, there were ping pong tables. Those were removed on February 18, 1976, when the tavern hosted its first musical act — a bluegrass band called Squatters Last Rights. Later that year, Hodges built a small stage from scrap materials left by the space’s prior tenant — a failed waterbed manufacturer. Surf-rock guitarist Dick Dale was the first national act to appear at the new venue.

In 1977, Hodges created the huge paper mache shark that still hangs above the bar today. A slideshow about the shark’s creation is included in a timeline at BellyUp.com.

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Through the rest of the 1970s and even during the early ’80s disco craze, the club featured mostly blues, bluegrass and rock ‘n’ roll bands, as well as Dixieland jazz acts. Among the early performers there was Etta James, who returned often over the next 30 years. When her mobility became impaired, the club installed a hydraulic lift to help the blues and soul vocal legend get on and off stage.

Over time, Belly Up enterprises grew to include a recording studio, a record label and the Hodges-financed Falk & Morrow Talent, which occupied an office suite next door. The agency booked all the local, regional, national and international artists who performed at the club, including Buddy Guy, who first performing there in 1985.

Other ’80s acts included the Red Hot Chili Peppers, Mick Fleetwood, the Neville brothers and George Clinton. In the 1990s, Curtis Mayfield and No Doubt took the stage, among many others. The Wild Note Cafe opened in 1997; it was remodeled and reopened as The Tavern in 2021. By then, the small bar had grown to a 7,500 square foot, world-renowned live music venue, attracting acts that could sell out a stadium.

During its third decade, featured performers included the Black Eyed Peas, Tom Jones, the B52s, and B. B. King.
British Prince Harry took in a show by Karl Denson’s Tiny Universe in 2011. Willie Nelson performed in July 2012; Jimmy Buffett & The Coral Reefer Band in 2013.

Also that year, KPBS launched “Life at the Belly Up” to air live shows. The following year, Snoop Dogg was among the headliners. In 2015, Foo Fighters, Lady Gaga and Tony Bennett took the stage. And who can forget when the Rolling Stones rolled into town?

In May 2015, the band performed a “secret” show to raise money for immuno-therapy cancer research. The club created a jogging track in the rear parking lot so Mick Jagger could warm up before the show.
During COVID shutdowns, the Belly Up live-streamed music world-wide “to help ease the angst felt by live music deprived fans.”

Since its founding, some 30 Rock & Roll Hall of Fame inductees have performed at the Belly Up, according to an anniversary ode to the club penned by long-time San Diego Union Tribune entertainment writer George Varga. Saxophonist Denson, who lives in Encinitas and tours with the Stones, told Varga that the Belly Up is “my favorite venue in the nation.”

Read George Varga’s tribute here.